---
type: "Person"
title: "Piers Butler, AEO consultant and founder of Laurelin Labs"
description: "Piers Butler is the founder of Laurelin Labs and an answer engine optimisation (AEO) and AI search consultant with sixteen years in search."
resource: "https://www.laurelinlabs.com/about"
tags: ["piers-butler", "aeo-consultant", "ai-search-visibility", "entity-authority"]
generated: { by: "laurelin-site-build/2026-08-25", at: "2026-08-25T12:00:00+00:00" }
status: "stable"
stale_after: "2027-02-25T00:00:00+00:00"
sources:
  - id: "orcid"
    resource: "https://orcid.org/0009-0001-0279-9288"
    title: "ORCID record"
  - id: "wikidata"
    resource: "https://www.wikidata.org/wiki/Q75350852"
    title: "Wikidata item Q75350852"
---
# Piers Butler

- Role: Founder & AEO / AI Search Consultant, [Laurelin Labs](/entities/laurelin-labs.md)
- Identifiers: ORCID 0009-0001-0279-9288[^orcid], Wikidata Q75350852[^wikidata]
- Profiles (sameAs): https://www.wikidata.org/wiki/Q75350852, https://orcid.org/0009-0001-0279-9288, https://www.linkedin.com/in/piers-butler-ai-aeo-digital-marketing-expert-and-strategy-consultant/, https://x.com/Piers__Butler, https://github.com/PIE-AI-cmd, https://www.youtube.com/channel/UCJGD0eUC-2Z_Lcr4BBLGTyg, https://gravatar.com/bulter
- Knows about: Answer Engine Optimisation, Generative Engine Optimisation, Search Engine Optimisation, Entity SEO, Large Language Model Optimisation, Paid Search, Digital Marketing Strategy, Knowledge Graph

## Career

| Organisation | Role | Dates |
|---|---|---|
| Laurelin Labs, Telperion Insights, Newsroom Studio | Founder | May 2025 to now |
| Skittle | Head of Performance Marketing | Apr 2024 to Apr 2025 |
| Big Group | Director of Search and Data | Sep 2021 to Apr 2024 |
| Brainlabs | SEO Partner | Apr 2021 to Sep 2021 |
| Croud | Director of SEO (Head of SEO from May 2017) | May 2017 to Nov 2020 |
| iProspect | Head of Owned Media Strategy | Jan 2014 to May 2017 |

[^orcid]: ORCID record
[^wikidata]: Wikidata item Q75350852