---
type: "Article"
title: "We took our own medicine: scoring our own site 60 out of 100"
description: "We ran the Non-Commodity Score and the 330-check audit on laurelinlabs.com, published the whole thing, and turned the findings into the rulebook every new page now passes."
resource: "https://www.laurelinlabs.com/blog/we-took-our-own-medicine"
tags: ["non-commodity-score-audit", "e-e-a-t-trust-signals"]
generated: { by: "laurelin-site-build/2026-08-25", at: "2026-08-25T12:00:00+00:00" }
status: "stable"
stale_after: "2027-02-25T00:00:00+00:00"
---
# We took our own medicine: scoring our own site 60 out of 100

Published 2026-07-09, updated 2026-08-25. Author: [Piers Butler](/entities/piers-butler.md).

We ran the Non-Commodity Score and the 330-check AEO audit on laurelinlabs.com and published the whole report. The site scored 60 out of 100 on non-commodity content and failed a set of its own audit checks, mostly on trust signals: pages with no visible author or dates, statistics without primary sources, and sections that were on-brand but added nothing the reader could not get elsewhere. The findings became the four-gate rulebook every new page now has to pass, and this page is itself built to the perfect page template that came out of the exercise.

## FAQ

### What does a Non-Commodity Score of 60 mean?

The page sits roughly halfway between commodity content and a fully citable source: it has some first-hand experience and named entities but little hard telemetry (numbers with units, tables) and thin sourcing. Scores above 70 pass the pre-publish gate; below 40 is rejected.

### Why publish your own audit?

Because the pitch is that the method works, and the fastest way to prove it is to show it applied without favour to the site making the pitch. The published report is also the sample every prospect sees.

Hub: [Trust Signals](/topics/trust-signals.md)