---
type: "Article"
title: "Measurement & Attribution: search attribution and measurement hub"
description: "Joining what the team does to what the site does, attribution that survives a CFO conversation."
resource: "https://www.laurelinlabs.com/topics/measurement-attribution"
tags: ["search-attribution-and-measurement", "ai-search-visibility", "measurement-attribution"]
generated: { by: "laurelin-site-build/2026-08-25", at: "2026-08-25T12:00:00+00:00" }
status: "stable"
stale_after: "2027-02-25T00:00:00+00:00"
---
# Measurement & Attribution

Measurement and attribution is the track that ties search and AI visibility to outcomes a finance director will accept: separating what the team changed from what the market and the algorithm did, tracking AI citations and assistant-referred sessions alongside organic clicks, configuring conversion events that reflect real business value, and reporting against a defined metric so the programme can be improved rather than defended. This hub links the Site Performance Operating System, the competitor and opportunity analysis service and the AI Search Query Capture tool that shows the queries ChatGPT and Claude actually run.

## Pages in this hub

- [Competitor & Opportunity Analysis](/pages/competitor-opportunity-analysis.md): Quantify the prize and the gap.
- [Site Performance OS](/pages/site-performance-os.md): Prove which activity caused which result.
- [The Site Performance Operating System](/pages/site-performance-operating-system.md): Inputs, outputs, and the honest join between them.
- [AI Search Query Capture](/pages/ai-search-query-capture.md): Watch the searches ChatGPT and Claude run for you.
- [EventCapture](/pages/event-capture.md): Turn an event into attributed content the same day.
- [Domain Gap Alert](/pages/domain-gap-alert.md): Turn invisibility into urgency.
- [I built a Chrome extension to see the searches ChatGPT and Claude run for you](/pages/ai-search-query-capture.md) (article, 2026-06-13)

## FAQ

### How do you attribute revenue to AI search?

Combine three signals: assistant-referred sessions (ChatGPT, Perplexity and Copilot appear as referrers), citation share for a fixed prompt set tracked over time, and branded-search lift, then compare against a holdout period or matched pages. No single figure is complete; the honest report shows all three and states what changed.

### What should a search performance report contain?

The metric the programme is accountable for, the actions taken in the period, the change in the metric with the market movement separated out, and the next decisions. Laurelin's Site Performance Operating System is the framework for running that loop monthly.