---
type: "Article"
title: "Paid Media & Integration: PPC and paid search hub"
description: "Integrated paid search and paid social that reinforce one entity story rather than running in a silo."
resource: "https://www.laurelinlabs.com/topics/paid-media"
tags: ["ppc-and-paid-search", "ai-search-visibility", "paid-media"]
generated: { by: "laurelin-site-build/2026-08-25", at: "2026-08-25T12:00:00+00:00" }
status: "stable"
stale_after: "2027-02-25T00:00:00+00:00"
---
# Paid Media & Integration

Paid media in an entity-first programme means paid search and paid social that reinforce one coherent brand story rather than running in a silo: the same entities, claims and landing pages that earn organic and AI citations, backed by a PPC audit that removes wasted spend, matches intent to page and measures on the same attribution model as the organic work. Paid search remains the largest stable commercial-intent cluster in the UK demand data behind this site, and it compounds with organic authority when the two are planned together. This hub links the PPC audit and strategy service.

## Pages in this hub

- [PPC Audit & Strategy](/pages/ppc-audit-strategy.md): Stop the waste, then build the blueprint.


## FAQ

### What does a PPC audit cover?

Account structure, search term waste, match types and negatives, bidding strategy and its data feed, landing page relevance and speed, conversion tracking accuracy and the attribution model. The output is a prioritised list of changes with the spend each one recovers.

### How does paid search support AI search visibility?

Indirectly but measurably: paid drives branded search and site engagement, both of which the models observe, and the landing pages built for paid are the same answer-first pages that earn citations when they are structured for extraction.