---
type: "Article"
title: "Trust Signals: E-E-A-T trust signals hub"
description: "The E-E-A-T evidence that a real, accountable expert stands behind the page: authorship, sourcing, credentials."
resource: "https://www.laurelinlabs.com/topics/trust-signals"
tags: ["e-e-a-t-trust-signals", "ai-search-visibility", "trust-signals"]
generated: { by: "laurelin-site-build/2026-08-25", at: "2026-08-25T12:00:00+00:00" }
status: "stable"
stale_after: "2027-02-25T00:00:00+00:00"
---
# Trust Signals

Trust signals are the visible evidence that a real, accountable expert stands behind a page: a named author with a byline linking to a real profile, credentials that can be verified elsewhere (LinkedIn, ORCID, Wikidata), machine-readable published and updated dates, claims linked to primary sources, and site-level pages for contact, privacy and editorial policy. Google's quality rater guidelines call the bundle experience, expertise, authoritativeness and trust. AI engines corroborate the same signals before citing a source. This hub links the pillar-three audit checks, the author entity page, the Entity Authority framework and Laurelin's own published Non-Commodity audit.

## Pages in this hub


- [We took our own medicine: scoring our own site 60 out of 100](/pages/we-took-our-own-medicine.md) (article, 2026-07-09)

## FAQ

### What are E-E-A-T trust signals on a web page?

Experience, expertise, authoritativeness and trustworthiness, as Google's search quality rater guidelines define them, made visible in markup: a named author with a linked profile and Person schema, dates, cited sources, an about page, a contact page and an editorial policy. They are not a direct ranking factor but they are what raters and answer engines check before trusting a page.

### Does an author page really matter for AI search?

Yes. Answer engines resolve the author to an entity before weighing the page, so a byline that links to a profile with resolvable sameAs identifiers (Wikidata, ORCID, LinkedIn) is corroborated, while an anonymous page or a name with no profile cannot be.