Trust signals · We run our own tools on ourselves
We took our own medicine: the Non-Commodity audit of laurelinlabs.com
We hold clients to the Non-Commodity Score and the 330-check AEO audit, so we ran them on our own site and published the result in full. It scored 60 out of 100.
The headline
60 out of 100, and we published every point of it
The Non-Commodity Score grades a page on how far it sits from generic, commoditised content: first-hand experience, real numbers, named entities and quoted evidence for every grade. We ran it across laurelinlabs.com and scored 60. The honest read is that we win our own name and our own tools, but we do not yet win the big category terms. The full report shows the score page by page, in plain English, with the working shown and nothing hidden in a black box.
Why publish it
The rulebook has to apply to us first
This site sells AI search visibility, so it should be the strongest live proof of its own method. Every new page here now passes the same gates we hold clients to: it maps to one topic pillar, it clears the Non-Commodity Score, and it satisfies the relevant checks in the 330-check AEO audit. Publishing our own score, flaws and all, is the point. You can read the exact method inside the report, and you can run the same score on any page yourself.
The full report
The interactive version has the dial, the page-by-page table, the opportunity model with the working shown, the three-phase plan, and a glossary of every term.
Try it
Run the same score on your own page
The Non-Commodity Score is a free tool. Paste a URL and get the same grading, with quoted evidence for every mark. Then see the frameworks behind it: the Four Pillars, Trust Signals, and the 330-check audit.
The field notes
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