Services
Make your brand the trusted answer
Consulting engagements across AI search visibility, technical AEO, strategy, paid media and measurement. Each is built to stand alone, and to compound when combined.
AI Search Visibility (AEO / LLMO)
AI Search Visibility work makes your brand and its leadership the cited, trusted source when buyers, investors and journalists ask an AI about your market. SEO competes on keywords; AEO competes on entities, and most organisations are currently invisible or ambiguous to the models.
Technical AEO Audit
A 330-point technical and AI-readiness audit. Every check is cross-referenced to a Google primary source and clustered into the Four Pillars of generative search, so you see not only what is wrong but why it matters and how to fix it. It surfaces the crawl, indexing, content, trust and entity issues that quietly suppress rankings and AI citations, with a fix list prioritised by competitive impact.
Non-Commodity Content Audit
A Non-Commodity Content Audit scores every important page on your site for how far it sits from generic, commoditised content, the first-hand experience, real data and named entities that decide whether a page is worth citing. You get a page-by-page score with quoted evidence for every grade and a prioritised rewrite plan, so scarce content effort goes where it moves AI visibility.
AEO + LLMO Strategy
A twelve-month AEO and AI-visibility roadmap built around priority topic clusters, keyword targets, content cadence, link priorities and AI-readiness actions, mapped to monthly milestones and your commercial goals. It is built for organisations that need one plan tying search and AI visibility to commercial targets, and it is strongest when grounded in a technical audit, an opportunity analysis and a competitor benchmark, so every milestone starts from where the site actually stands.
Competitor & Opportunity Analysis
Two connected analyses: an opportunity gap that sizes the organic prize available to you in revenue terms, and a competitor benchmark across organic, paid and social that shows exactly where you are losing ground and what to fix first. Both are expressed in revenue terms so the size of the prize can be set against the cost of winning it.
PPC Audit & Strategy
A paid-search audit that surfaces wasted spend, negative-keyword gaps, quality-score and structural issues, paired with a strategy that sets budget allocation, campaign structure, audience targeting and a 90-day launch plan. The audit works from your own Google Ads account data rather than industry averages, so every recommendation carries the spend it recovers or the conversions it adds, and the strategy sets the measurement model before the first campaign changes.
Content & Newsroom Strategy
A content strategy and production pipeline that turns raw material into SEO/AEO-optimised articles with structured data, author schema, internal links and People-Also-Ask coverage, designed so authority compounds to named authors, not just pages. Every piece must carry a unit of information gain, first-hand data, a named source or an original framework, before it ships, because commodity content is not cited by AI answer engines however well it is structured.
Site Performance OS
A four-layer operating system that captures every task (input), measures every metric (output) and joins them through an attribution model that survives a CFO conversation, closing the gap that gets agencies fired when the algorithm gives or takes. It is the reporting layer for every Laurelin engagement, so the question of whether the work moved the metric is answered with evidence rather than asserted.
AI Integration & Training
A workflow-by-workflow map of where AI saves your team time, ranked by effort versus impact, with recommended tools, an implementation roadmap and a training plan so the capability sticks after the engagement ends. It covers marketing, content and analytics workflows first, because those are where language models return time fastest, and it documents prompts, guardrails and review steps so the team can run the workflows without us.
Instant AEO
An end-to-end programme that runs technical audit, opportunity analysis, competitor benchmark, content strategy, backlink plan and a 12-month roadmap in sequence, then adds a new site build with optimised information architecture and full deployment. It is built for launches and relaunches, where starting from an AEO-ready information architecture costs less than retrofitting one, and every stage reuses the same 330-check register and Non-Commodity Score the standalone services run on.
The field notes
Frameworks, builds and what is changing in AI search.
Sent occasionally, never noise. The thinking behind the work, and the experiments before they ship.
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