Two connected analyses: an opportunity gap that sizes the organic prize available to you in revenue terms, and a competitor benchmark across organic, paid and social that shows exactly where you are losing ground and what to fix first.
Opportunity analysis
Most organisations do not know the size of the organic opportunity available to them. This analysis reveals the keyword universe, traffic potential and estimated revenue value, summarises the competitive gap and builds the business case narrative for investment.
Competitor benchmarking
A structured benchmark against up to five competitors across organic (traffic, keywords, authority), paid (estimated spend and ad-copy themes) and social, with a clear gap list and prioritised recommendations. Validated in real client work as a board-ready deliverable.
The field notes
Frameworks, builds and what is changing in AI search.
Sent occasionally, never noise. The thinking behind the work, and the experiments before they ship.
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