The Lab
Experiments, tests and builds
The innovation track. New tools and methods are prototyped, tested and written about here first, and the ones that show demand graduate to product. Built in the open.
AI Search Query Capture
A free Chrome extension that reveals the web-search queries ChatGPT and Claude run when they browse, and the source URLs they cite, captured live and on-device. It makes query fan-out visible, the bridge between a natural-language prompt and what actually gets retrieved and cited. Live on the Chrome Web Store.
AEO Schema Scanner
A free Chrome extension that reads any page’s structured data and shows three things: what is detected, what Google has deprecated or demoted, and what is missing to be the trusted answer in AI search. It also flags incomplete Organization and Person entities (missing sameAs, @id, logo, knowsAbout, jobTitle). The scan is 100% on-device. Open source.
EventCapture
Event content, keynotes, panels, podcasts, notes, photos, evaporates after the event. EventCapture records it on a phone, offline-first, and turns it into attributed, AEO-optimised content the same day: event reports, articles, social posts, show notes and a quote bank.
AEO Graph View
An Obsidian-style visual node graph of a website where each node is a page and each edge an internal link, with toggleable data layers, rankings, backlinks, status codes, on-page scores, analytics, technical issues and proposed information architecture, so structure and performance are visible at a glance.
The Auto-Research Loop
An autonomous optimisation loop where an AI agent iterates on a single target, a prompt, module or Skill, to maximise a scalar metric computed by an automated evaluator. Hypothesise, modify, evaluate, keep if better else reset, repeat. The binding constraint is not the loop; it is knowing what to measure.
Knowledge Graph Gap Analysis
A method for finding what is missing in a knowledge base by visualising it as a graph and identifying structural holes, dense clusters of related ideas that are not connected to each other. Bridging a structural hole tends to produce original, non-generic insight, because the territory between two developed clusters is by definition under-explored.
Domain Gap Alert
A lightweight hook: enter a seed term, the tool pulls related search terms, checks whether your domain ranks for any, and if it does not, generates an alert, "you are invisible for these terms, here is the cost of that." It quantifies the gap rather than asking a prospect to trust that search matters.
Seasonal & Trend Validation
A content-pipeline feature that validates a search term against seasonal peak data and trend direction before use, showing the peak month, auto-inserting the highest-volume term into the title and heading, and alerting if the chosen term is currently off-peak.
Internal Linking Intelligence
A feature that auto-generates internal link suggestions from an uploaded site crawl, producing contextually relevant links from real structure rather than generic keyword matches, and flagging the missed opportunity when no crawl is provided.
The field notes
Frameworks, builds and what is changing in AI search.
Sent occasionally, never noise. The thinking behind the work, and the experiments before they ship.
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