SEO / AEO Deliverables Planner
Our real 2026 service catalogue, published as a planning tool.
An interactive planner built on the full Laurelin deliverables catalogue: 97 SEO and AEO deliverables across a five stage engagement journey, each with what it is, why it is needed, the expected impact and the market evidence, plus 14 retired deliverables with the reasons on record. Build a monthly plan, drag it across the weeks, and request it as a proposal.
The problem
Agency scopes are opaque. Deliverables sheets are treated as trade secrets, hours are hidden, and buyers cannot tell a 2018 playbook from a 2026 one. Meanwhile the market reorganised around AI search: some classic deliverables are formally dead, and a whole new category of AI visibility work exists that most scopes do not mention.
What it is
We reviewed our own 2018 master list, 216 lines and roughly 810 scoped hours a month, against what leading agencies sell in 2026, live demand data for the services themselves, and Google deprecations. The rebuilt catalogue is published in full as a guided planner: onboarding first, then analysis and audits, strategy creation, recurring delivery, and reporting. Every line carries its market evidence, and a finished plan converts to a proposal by email.
The field notes
Frameworks, builds and what is changing in AI search.
Sent occasionally, never noise. The thinking behind the work, and the experiments before they ship.
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