ServiceAI Search Visibility (AEO / LLMO)

AI Search Visibility (AEO / LLMO)

Be the answer, not just a result.

Answer first

AI Search Visibility work makes your brand and its leadership the cited, trusted source when buyers, investors and journalists ask an AI about your market. SEO competes on keywords; AEO competes on entities, and most organisations are currently invisible or ambiguous to the models.

What AEO actually is

Search engine optimisation gets you placed in a ranked list of links. Answer Engine Optimisation (AEO), also called LLMO or generative engine optimisation, gets you selected as a trusted source inside a synthesised AI answer. The unit of competition moves from the keyword to the entity.

The two depend on each other, with no index there is no retrieval, but ranking well does not guarantee citation. A page can rank page one and still be skipped by an AI; another can be invisible in classic search yet cited heavily. AEO closes that gap.

The three pillars we work across

  • Entity Authority, make the company and its key people disambiguated, verifiable entities in the knowledge graph, with consistent schema.org markup and sameAs links to authoritative profiles.
  • Narrative Coherence, align the story across every surface an AI ingests (site, LinkedIn, press, filings, directories) so the model never has to hedge or omit you.
  • Structural Retrievability, Q&A architecture, structured data, expert attribution and citation so content is machine-extractable. SEO gets you indexed; this gets you cited.

Why it is higher-stakes for corporate and considered-purchase brands

For a corporate or high-consideration brand the risk is not a lost conversion, it is an AI synthesising an outdated or wrong story about the company or its CEO to an investor, analyst or journalist. At that point entity authority and narrative coherence stop being marketing and become reputation governance.

The advantage also compounds. AI systems learn which sources to trust over time, so brands that establish entity authority early become the default answer and get harder to displace.

Frequently asked

Is AEO just SEO for ChatGPT?

No. SEO optimises for placement in a ranked list; AEO optimises for selection as a trusted source inside a synthesised answer. They are linked but distinct, ranking does not guarantee citation.

How do you measure AI search visibility?

Across three layers: visibility (citation and mention frequency, share of voice across ChatGPT, AI Overviews, Perplexity and Gemini over time), quality (AI-sourced visitors arrive pre-qualified and convert higher), and narrative (sentiment and accuracy of the synthesised story about your brand and leaders).

Where do you start?

An AI-visibility audit across the major engines, where the company and key people appear, are absent, or are misrepresented, benchmarked against two or three competitors. Audit first, so everything after is evidence-led.