AEO · AI Search · Entity Authority
Be the answer, not just a result.
Laurelin Labs makes your brand, and the people behind it, the cited, trusted source when buyers, investors and journalists ask an AI about your market. SEO competes on keywords. We compete on entities.
10 services · 6 frameworks · 6 free tools
Free tool · Non-Commodity Score
How generic is your content? Score a page in seconds.
The Non-Commodity Score grades a page 0 to 100 on how far it sits from commodity content: first-hand experience, real numbers and entity connections, with quoted evidence for every grade.
Two free scores, no signup. Open the full tool, read how we built it, or see a sample report.
Free tools
Built in public, free to use
Every tool ships with its build log: what we tried, what we measured, and what got cut. Use the tool, then read how it earned its place.
IndexNow Submitter
Push new and updated URLs to Bing, Yandex and the AI engines behind them in one call. Verify once with a key file, submit your whole sitemap.
Non-Commodity Score
Score any page 0 to 100 on how far it sits from generic, commoditised content, with quoted evidence for every grade.
Free Site Audit
The Non-Commodity analysis run across 10 pages of your site, delivered as a full report with per-page recommendations.
AEO Schema Scanner
Scan any URL for the structured data it has, what Google has deprecated, and what is missing for AI search.
Deliverables Planner
Our real 2026 service catalogue as an interactive planner: 97 deliverables with hours, evidence and a drag and drop monthly plan.
AI Search Query Capture
A Chrome extension that reveals, live and on-device, the search queries and cited sources ChatGPT and Claude use when they browse.
The shift
Search placed you in a list. AI selects a source to trust. The unit of competition moved from the keyword to the entity.
Entity authority
Make the company and its leaders disambiguated, verifiable entities in the knowledge graph, wired across every surface the models trust.
Narrative coherence
Align the story across site, LinkedIn, press and filings so an AI never has to hedge, omit or get it wrong.
Structural retrievability
Q&A architecture, structured data and expert attribution. SEO gets you indexed; this layer gets you cited.
Topics
What we go deep on
Eight interlinked topics, anchored to the Four Pillars. Each connects services, frameworks, lab builds and articles.
AI Search Visibility (AEO / GEO / LLMO)
Being the cited, trusted answer inside AI Overviews, ChatGPT, Perplexity and Gemini, not just ranking a blue link.
Pillar 1Technical Foundations
Crawlability, rendering, indexing and structured-data foundations that decide whether you are even in the candidate pool.
Pillar 2Topical Content
Non-commodity, people-first content organised for passage-level extraction, the highest-leverage pillar.
Pillar 3Trust Signals
The E-E-A-T evidence that a real, accountable expert stands behind the page: authorship, sourcing, credentials.
Pillar 4Authority Network
Structured data and entities that let machines understand and connect the page: schema, Knowledge Graph, Wikidata, digital PR.
Cross-cuttingMeasurement & Attribution
Joining what the team does to what the site does, attribution that survives a CFO conversation.
Cross-cuttingPaid Media & Integration
Integrated paid search and paid social that reinforce one entity story rather than running in a silo.
Cross-cuttingGuardrails, Agentic & Future-proofing
Retiring the anti-patterns, plus the forward edge: agentic search, AP2 / UCP, AI integration and enablement.
View everything
The full map of services, frameworks and experiments.
Services
Standalone engagements that compound when combined
AI Search Visibility (AEO / LLMO)
AI Search Visibility work makes your brand and its leadership the cited, trusted source when buyers, investors and journalists ask an AI about your market. SEO competes on keywords; AEO competes on entities, and most organisations are currently invisible or ambiguous to the models.
Technical AEO Audit
A 330-point technical and AI-readiness audit. Every check is cross-referenced to a Google primary source and clustered into the Four Pillars of generative search, so you see not only what is wrong but why it matters and how to fix it. It surfaces the crawl, indexing, content, trust and entity issues that quietly suppress rankings and AI citations, with a fix list prioritised by competitive impact.
Non-Commodity Content Audit
A Non-Commodity Content Audit scores every important page on your site for how far it sits from generic, commoditised content, the first-hand experience, real data and named entities that decide whether a page is worth citing. You get a page-by-page score with quoted evidence for every grade and a prioritised rewrite plan, so scarce content effort goes where it moves AI visibility.
AEO + LLMO Strategy
A twelve-month AEO and AI-visibility roadmap built around priority topic clusters, keyword targets, content cadence, link priorities and AI-readiness actions, mapped to monthly milestones and your commercial goals.
Frameworks
The thinking behind the work
Models synthesised from primary sources and real engagements.
The Lab
Experiments, tests and builds
Validated in public before the best graduate to product.
- IndexNow Submitter Live · free tool
- SEO / AEO Deliverables Planner Live · free tool
- AI Search Query Capture Live · ChatGPT and Claude
The field notes
Frameworks, builds and what is changing in AI search.
Sent occasionally, never noise. The thinking behind the work, and the experiments before they ship.
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