AEO · AI Search · Entity Authority

Be the answer, not just a result.

Laurelin Labs makes your brand, and the people behind it, the cited, trusted source when buyers, investors and journalists ask an AI about your market. SEO competes on keywords. We compete on entities.

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9 services · 6 frameworks · 8 live experiments

The shift

Search placed you in a list. AI selects a source to trust. The unit of competition moved from the keyword to the entity.

01

Entity authority

Make the company and its leaders disambiguated, verifiable entities in the knowledge graph, wired across every surface the models trust.

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02

Narrative coherence

Align the story across site, LinkedIn, press and filings so an AI never has to hedge, omit or get it wrong.

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03

Structural retrievability

Q&A architecture, structured data and expert attribution. SEO gets you indexed; this layer gets you cited.

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Topic clusters

What we go deep on

Five tightly interlinked clusters. Each one connects services, frameworks and lab builds.

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Cluster

AI Search Visibility (AEO / LLMO)

Being the cited, trusted answer inside AI Overviews, ChatGPT, Perplexity and Gemini — not just ranking a blue link.

Cluster

Entity Authority

Making a brand and its leaders disambiguated, verifiable entities in Google’s knowledge graph.

Cluster

Technical SEO

The crawlability, rendering and structured-data foundations that decide whether you’re even in the candidate pool.

Cluster

Measurement & Attribution

Joining what the team does to what the site does — attribution that survives a CFO conversation.

Cluster

Paid Media

Integrated paid search and paid social that reinforce one entity story rather than running in a silo.

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The full map of services, frameworks and experiments.

Open Insights

Services

Standalone engagements that compound when combined

All nine services
S-01

AI Search Visibility (AEO / LLMO)

AI Search Visibility work makes your brand and its leadership the cited, trusted source when buyers, investors and journalists ask an AI about your market. SEO competes on keywords; AEO competes on entities — and most organisations are currently invisible or ambiguous to the models.

AI Search Visibility (AEO / LLMO)Read
S-02

Technical SEO & LLMO Audit

A 100+ point technical and AI-readiness review covering crawlability, indexability, Core Web Vitals, structured data and LLMO signals — delivered with a fix list prioritised by competitive impact, not just severity in isolation.

Technical SEORead
S-03

SEO + LLMO Strategy

A twelve-month SEO and AI-visibility roadmap built around priority topic clusters, keyword targets, content cadence, link priorities and AI-readiness actions — mapped to monthly milestones and your commercial goals.

AI Search Visibility (AEO / LLMO)Read

Frameworks

The thinking behind the work

Models synthesised from primary sources and real engagements.

The Lab

Experiments, tests and builds

Validated in public before the best graduate to product.