A Non-Commodity Content Audit scores every important page on your site for how far it sits from generic, commoditised content, the first-hand experience, real data and named entities that decide whether a page is worth citing. You get a page-by-page score with quoted evidence for every grade and a prioritised rewrite plan, so scarce content effort goes where it moves AI visibility.
Why commodity content is the silent tax on visibility
Generative search cites the source that adds something a competitor cannot reword from the same press release. Pages built from generic, restated information are not just weak, they drag the whole domain: the 2024 Content Warehouse leak confirmed site-level focus and quality are stored signals, so thin pages suppress the good ones around them.
Most content programmes cannot see this. They measure output, not information gain. The audit makes it visible and fixable.
What the audit does
- Scores every key page 0 to 100 on non-commodity signal: first-hand experience, primary data, named entities and quoted evidence, with the evidence shown for each grade.
- Clusters the site by topic pillar so you see coverage and gaps, not just isolated page scores.
- Benchmarks your scores against two or three competitors on the same terms.
- Delivers a prioritised rewrite and pruning plan: what to strengthen, what to merge, what to cut.
Powered by our own scoring engine
The audit runs on the same Non-Commodity Score engine behind our free tool, so the method is transparent and repeatable rather than a subjective opinion. You can try a single page free before commissioning the full audit, and we publish our own site score in the open so you can see exactly what you are buying.
By the numbers
| Metric | Figure | Source |
|---|---|---|
| Google searches that end without a click (2026) | 68% | SparkToro |
| Monthly users of Google AI Overviews | 2 billion | |
| Rich result types Google supports via structured data | 35+ | Google for Developers |
Figures as reported by the cited sources.
Frequently asked
How is this different from the free Non-Commodity Score tool?
The free tool scores one page. The audit runs across your whole site, clusters it by topic, benchmarks competitors, and delivers a prioritised remediation plan rather than a single number.
What do I actually receive?
A page-by-page scored inventory with quoted evidence, a topic-cluster coverage view, competitor benchmarks, and a ranked rewrite, merge and prune plan tied to the Four Pillars.
Can I see an example first?
Yes. We ran the audit on our own site and published the full report, including the honest 60 out of 100 result. See the sample report before you commit.
The field notes
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