CROSS-CUTTING, GUARDRAILS & FUTURE-PROOFING (Lever 8)CriticalVerified
Cloaking
What it is
Different content to crawlers vs users.
Why it matters
Core spam violation; manual-action risk.
How to fix it
Serve unified content.
Impact
Severe; penalty risk. Direct.
Evidence
Cloaking violates spam policies. Google Search Central, Spam policies for Google web search