What it is
Redirecting users somewhere different from what Google sees, or based on device or referrer to deceive, is a sneaky redirect and a spam violation. Redirects must be honest. Users and crawlers sent to different URLs. Spam violation. Use honest, identical redirects.
Why does sneaky redirects matter for AI search?
Spam violation.
How do you fix it?
Use honest, identical redirects.
How do you find it on your site?
- Test redirects as different user agents, devices and referrers.
- Look for cases where the crawler and users land in different places.
- Remove deceptive conditional redirects.
- Use straightforward, honest redirects only.
Which ranking and citation factors does it touch?
Sneaky redirects are a spam violation that can trigger action. Honest, consistent redirects keep you safe.
What is the impact?
Severe; penalty risk. Direct.
What is the evidence?
Sneaky redirects violate spam policies. Google Search Central, Spam policies for Google web search
Frequently asked questions about sneaky redirects
What does "Sneaky redirects" mean?
Users and crawlers sent to different URLs.
How do you fix sneaky redirects?
Use honest, identical redirects.