CROSS-CUTTING, GUARDRAILS & FUTURE-PROOFING (Lever 8)CriticalVerified
Sneaky redirects
What it is
Users and crawlers sent to different URLs.
Why it matters
Spam violation.
How to fix it
Use honest, identical redirects.
Impact
Severe; penalty risk. Direct.
Evidence
Sneaky redirects violate spam policies. Google Search Central, Spam policies for Google web search