CROSS-CUTTING, GUARDRAILS & FUTURE-PROOFING (Lever 8)HighVerified
Manipulative interstitials/deceptive UX
What it is
Deceptive overlays/UX.
Why it matters
Harms experience; deceptive-practice risk.
How to fix it
Remove deceptive patterns.
Impact
Medium-high. Direct.
Evidence
Deceptive UX/intrusive interstitials harm experience. Google Search Central, Understanding page experience in Google Search results; Google Search Central, Spam policies for Google web search
Sources