What it is
notranslate suppresses the translation prompt Google offers for the page. If my audience is multilingual and this is set by accident, I am quietly cutting off readers who would otherwise translate the page. Suppresses translation prompts for the page. Reduces reach for non-native-language users if set by mistake.
Why does notranslate unintentionally set matter for AI search?
Reduces reach for non-native-language users if set by mistake.
How do you fix it?
Remove unless deliberate.
How do you find it on your site?
- Search the robots directives for notranslate.
- Decide whether translation suppression is intended for this page.
- Check whether a template or plugin applied it globally.
- Remove it unless you have a clear reason to block translation.
Which ranking and citation factors does it touch?
No direct ranking effect. The cost is reach among users who rely on translation, which is an audience issue more than a ranking one.
What is the impact?
Low. Direct but minor.
What is the evidence?
notranslate disables translation offers. Google Search Central, Robots Meta Tags Specifications
Frequently asked questions about notranslate unintentionally set
What does "notranslate unintentionally set" mean?
Suppresses translation prompts for the page.
How do you fix notranslate unintentionally set?
Remove unless deliberate.