1.1 Robots & directives (HTTP + HTML)LowVerified

notranslate unintentionally set

notranslate suppresses the translation prompt Google offers for the page. If my audience is multilingual and this is set by accident, I am quietly cutting off readers who would otherwise translate the page.

What it is

Suppresses translation prompts for the page.

Why it matters

Reduces reach for non-native-language users if set by mistake.

How to fix it

Remove unless deliberate.

How to find it on your site

  1. Search the robots directives for notranslate.
  2. Decide whether translation suppression is intended for this page.
  3. Check whether a template or plugin applied it globally.
  4. Remove it unless you have a clear reason to block translation.

Cross-reference to ranking and citation factors

No direct ranking effect. The cost is reach among users who rely on translation, which is an audience issue more than a ranking one.

Impact

Low. Direct but minor.

Evidence

notranslate disables translation offers. Google Search Central, Robots Meta Tags Specifications