1.4 Rendering & JavaScript ✦HighInferred
Infinite scroll with no paginated equivalent
Infinite scroll is a user-experience pattern, not a crawl pattern. Without paginated URLs behind it, crawlers cannot reach everything past the first screen.
What it is
Content stream only via infinite scroll.
Why it matters
Crawlers can’t scroll, so beyond the first batch is invisible without a paginated/crawlable fallback.
How to fix it
Provide paginated URLs alongside infinite scroll.
How to find it on your site
- Check whether the infinite-scroll list has real, linkable paginated URLs.
- Crawl the site and see how far into the list crawlers can reach.
- Provide crawlable paginated URLs that load the same items.
- Link those pages so they are discoverable.
Cross-reference to ranking and citation factors
Items reachable only by scrolling are often left uncrawled. Paginated equivalents make the whole set discoverable.
Impact
Medium-high for deep content. Inferred.
Evidence
Provide crawlable paginated equivalents for infinite scroll. Google Search Central, Understand JavaScript SEO Basics