4.6 Agentic readiness (Lever 9) ✦LowInferred
No machine-readable product/availability for agents
As shopping agents emerge, machine-readable product and availability data, structured data, clean markup, lets them read and act on your catalogue. Without it, agents cannot transact reliably.
What it is
No structured transactable data.
Why it matters
Limits agentic commerce participation.
How to fix it
Expose structured product/availability data.
How to find it on your site
- Check whether products expose machine-readable price and availability.
- Ensure Product and Offer structured data is complete and accurate.
- Keep it in sync with the live page.
- Validate the markup.
Cross-reference to ranking and citation factors
Machine-readable product data is what lets agents understand and act on your catalogue. Its absence leaves you out of agentic commerce.
Impact
Low; forward-looking. Inferred.
Evidence
Structured data aids agent comprehension. Google Search Central, Product (structured data); Google Search Central, Optimizing your website for generative AI features on Google Search
Sources