Pillar 0459 checks

Authority Network

The fourth pillar is the machine-readable layer: structured data validity, specific schema types, entity and Knowledge Graph signals, local and ecommerce markup, off-site authority and agentic readiness. This is what lets a machine understand what a page is about and connect it back to a known entity.

PILLAR 4, AUTHORITY NETWORK · 4.1 Structured data validity

13 checks

236Invalid JSON-LD syntaxHigh 237Unparseable / bad escapingHigh 238Missing required propertiesHigh 239Missing recommended propertiesMedium 240Wrong @typeMedium 241Markup for invisible contentHigh 242Structured data on noindex pageLow 243Inconsistent vocabulariesMedium 244Microdata/RDFa conflicting with JSON-LDMedium 245Unstable/duplicate @idMedium 246Deprecated types/propertiesLow 247Schema stuffingMedium 248Conflicting duplicate entitiesMedium

4.2 Structured data, specific types

15 checks

249No Organization schemaMedium 250No WebSite schema/SearchActionLow 251No Article markup on editorialLow 252Article missing author/date/headlineMedium 253Product missing price/availability/currencyHigh 254Product missing/invalid review/ratingMedium 255Offer missing priceValidUntilLow 256Missing BreadcrumbListMedium 257FAQ/QA markup misusedMedium 258No LocalBusiness for a local businessHigh 259LocalBusiness missing geo/hours/addressMedium 260Event/Recipe/HowTo/VideoObject absentLow 261Self-serving/fake review markupHigh 262sameAs missing from Org/PersonMedium 263sameAs to wrong/dead/third-party profilesHigh

4.3 Entity & Knowledge Graph ✦

8 checks

264Brand has no resolvable entityMedium 265Inconsistent entity identityMedium 266No sameAs to authoritative profilesMedium 267Author entity not corroborated externallyMedium 268Entity attributes conflict across sourcesMedium 269No Wikidata/Wikipedia where notableLow 270Conflicting entity data across the webMedium 271Fabricated/unverifiable identifiers in markupHigh

4.4 Local & ecommerce (Lever 6)

9 checks

272No Google Business Profile (local)High 273NAP inconsistency vs GBPHigh 274Product feed errors / disapprovalsHigh 275Missing price/availability/GTINHigh 276Out-of-stock products prominentMedium 277No returns/shipping infoMedium 278Currency/locale mismatchMedium 279Duplicate product pages (variants)Medium 280No structured review data on productsLow

4.5 Off-site authority (rented/optional data)

7 checks

281Low referring-domain authority vs competitorsMedium 282Toxic/spammy backlink profileHigh 283Unnatural link velocityHigh 284Brand rarely co-mentioned with its topicMedium 285Lost high-value backlinksMedium 286Broken outbound links to authoritiesLow 287Outbound links to spamMedium

4.6 Agentic readiness (Lever 9) ✦