PILLAR 4, AUTHORITY NETWORK · 4.1 Structured data validityMediumVerified
Schema stuffing
What it is
Irrelevant types added to chase features.
Why it matters
Policy risk; Google says no special schema is needed for AI.
How to fix it
Keep schema relevant to visible content/rich results only.
Impact
Low-medium; policy risk. Direct.
Evidence
No special schema for AI; mark up only relevant content. Google Search Central, Optimizing your website for generative AI features on Google Search; Google Search Central, Structured data general guidelines
Sources