PILLAR 4, AUTHORITY NETWORK · 4.1 Structured data validityHighVerified
Missing required properties
Each schema type has required properties, and without them Google will not grant the rich result. Half-complete markup often does nothing.
What it is
Required fields absent for the type.
Why it matters
Ineligible for the rich result.
How to fix it
Add all required properties.
How to find it on your site
- Check each type required properties against Google documentation.
- Run the Rich Results Test to see which required fields are missing.
- Add the required properties with accurate values.
- Re-test for eligibility.
Cross-reference to ranking and citation factors
Missing required properties usually means no rich result at all. Completing them unlocks the feature.
Impact
Medium-high for that feature. Direct.
Evidence
Include required properties per type. Google Search Central, Structured data markup that Google Search supports
Sources