PILLAR 4, AUTHORITY NETWORK · 4.1 Structured data validityHighVerified
Invalid JSON-LD syntax
What it is
Malformed JSON-LD.
Why it matters
Broken markup can’t be parsed; no rich-result eligibility.
How to fix it
Fix JSON; validate with Rich Results Test.
Impact
Medium-high for rich results. Direct.
Evidence
Structured data must be valid to be used. Google Search Central, Structured data general guidelines; Google Search Central, Structured data markup that Google Search supports
Sources