PILLAR 4, AUTHORITY NETWORK · 4.1 Structured data validityLowVerified

Deprecated types/properties

Schema and Google support evolve, and deprecated types or properties may be ignored, HowTo and FAQ rich results, for example, have been scaled back. I keep markup current.

What it is

Obsolete schema in use.

Why it matters

May be ignored.

How to fix it

Update to current schema.

How to find it on your site

  1. Check your types and properties against current schema.org and Google support.
  2. Flag deprecated or no-longer-supported ones.
  3. Update or remove them.
  4. Re-test for current eligibility.

Cross-reference to ranking and citation factors

Deprecated markup may do nothing or be dropped. Keeping it current preserves whatever eligibility remains.

Impact

Low. Direct.

Evidence

Use current, supported markup. Google Search Central, Structured data markup that Google Search supports