4.2 Structured data, specific typesHighInferred
No LocalBusiness for a local business
A business with a physical presence should carry LocalBusiness markup so Google understands its location, hours and contact. Without it, local understanding rests on weaker signals.
What it is
Local entity not marked up.
Why it matters
Weakens local/entity understanding.
How to fix it
Add LocalBusiness markup.
How to find it on your site
- Confirm the business is genuinely local.
- Check for LocalBusiness, or a subtype, structured data.
- Add it with name, address, geo, hours and phone.
- Validate and align with the Google Business Profile.
Cross-reference to ranking and citation factors
LocalBusiness markup anchors the local entity and supports local features. Its absence weakens local visibility.
Impact
Medium for local. Inferred.
Evidence
LocalBusiness markup supports local understanding. Google Search Central, Structured data general guidelines