4.2 Structured data, specific typesMediumVerified
Article missing author/date/headline
Article markup that omits author, date or headline is missing the very fields that establish trust and freshness. These are the properties worth getting right.
What it is
Required Article fields absent.
Why it matters
Reduced eligibility/clarity.
How to fix it
Populate required fields.
How to find it on your site
- Inspect Article markup for author, datePublished and headline.
- Add any that are missing, with accurate values.
- Connect author to a Person entity.
- Validate.
Cross-reference to ranking and citation factors
Author, date and headline are the trust and freshness anchors of Article markup. Filling them strengthens the signal.
Impact
Low-medium. Direct.
Evidence
Include required Article properties. Google Search Central, Structured data markup that Google Search supports
Sources