4.2 Structured data, specific typesMediumInferred
No Organization schema
What it is
Site lacks Organization markup.
Why it matters
Foundational for the brand entity and connected profiles.
How to fix it
Add Organization with @id, logo, sameAs.
Impact
Low-medium for entity. Inferred.
Evidence
Organization markup supports entity understanding. Google Search Central, Structured data general guidelines; Google Search Central, Optimizing your website for generative AI features on Google Search
Sources