4.2 Structured data, specific typesLowInferred
No Article markup on editorial
Article, or NewsArticle or BlogPosting, markup helps Google understand editorial content and its author and date. Editorial pages without it miss that clarity and eligibility.
What it is
Articles lack Article/BlogPosting.
Why it matters
Misses article rich features and clarity.
How to fix it
Add Article markup.
How to find it on your site
- Check whether articles carry Article structured data.
- Add it with headline, author, datePublished and image.
- Use the most specific subtype that fits.
- Validate.
Cross-reference to ranking and citation factors
Article markup clarifies editorial content and authorship for Google. Without it, those signals are inferred less reliably.
Impact
Low. Inferred.
Evidence
Article markup supports article features. Google Search Central, Structured data markup that Google Search supports
Sources