4.2 Structured data, specific typesMediumVerified
FAQ/QA markup misused
FAQ and QA markup must reflect genuine question-and-answer content visible on the page, and Google has narrowed where FAQ rich results show. Misusing it risks a manual action.
What it is
FAQ markup without genuine Q&A.
Why it matters
Policy risk; can lose eligibility.
How to fix it
Use FAQ markup only for real FAQs per current policy.
How to find it on your site
- Check FAQ and QA markup against the visible Q and A content.
- Confirm the questions and answers genuinely appear on the page.
- Remove markup on promotional or non-Q and A content.
- Validate and follow current Google policy.
Cross-reference to ranking and citation factors
Misused FAQ markup can earn a manual action, and eligibility has narrowed. Use it only for genuine, visible Q and A.
Impact
Low-medium; policy. Direct.
Evidence
Use FAQ/QA markup per guidelines. Google Search Central, Structured data markup that Google Search supports; Google Search Central, Structured data general guidelines
Sources