4.2 Structured data, specific typesMediumVerified
LocalBusiness missing geo/hours/address
LocalBusiness markup is only as useful as its detail. Missing geo coordinates, opening hours or a full address leaves the most valuable local fields blank.
What it is
Incomplete local fields.
Why it matters
Reduced local feature eligibility.
How to fix it
Complete the fields.
How to find it on your site
- Inspect LocalBusiness markup for address, geo and openingHours.
- Add the missing fields accurately.
- Keep them consistent with the Business Profile and the visible page.
- Validate.
Cross-reference to ranking and citation factors
Complete local fields support local results and trust. Partial markup under-delivers on local visibility.
Impact
Low-medium. Direct.
Evidence
Provide complete local properties. Google Search Central, Structured data markup that Google Search supports
Sources