4.2 Structured data, specific typesLowInferred
Event/Recipe/HowTo/VideoObject absent
Where a page is genuinely an event, recipe, how-to or video, the matching schema unlocks specific rich results. Leaving it off forfeits that eligibility.
What it is
Applicable types not used.
Why it matters
Misses relevant rich features.
How to fix it
Add the relevant type.
How to find it on your site
- Identify pages whose content fits a specific schema type.
- Add the appropriate type with its required properties.
- Confirm the content is visible and matches the markup.
- Validate and check current Google support for that type.
Cross-reference to ranking and citation factors
Type-specific markup unlocks the matching rich result where supported. Its absence means a plain result instead.
Impact
Low. Inferred.
Evidence
Use applicable structured-data types. Google Search Central, Structured data markup that Google Search supports
Sources