4.3 Entity & Knowledge Graph ✦HighTactical
Fabricated/unverifiable identifiers in markup
What it is
Invented LEI/DUNS/ORCID etc.
Why it matters
False identifiers can corrupt entity resolution and destroy trust if discovered.
How to fix it
Only use identifiers you genuinely hold.
Impact
Medium; integrity risk. Tactical (our integrity rule).
Evidence
Use only genuine, verifiable identifiers (integrity principle aligned with quality/trust). Google, Search Quality Rater Guidelines (PDF); Google Search Central, Structured data general guidelines
Sources