4.4 Local & ecommerce (Lever 6)HighInferred
No Google Business Profile (local)
What it is
No GBP for a local business.
Why it matters
Misses local pack and a trusted Google surface.
How to fix it
Create and verify a GBP.
Impact
Medium-high for local. Inferred.
Evidence
Local presence supports local visibility. Google Search Central, Optimizing your website for generative AI features on Google Search