4.4 Local & ecommerce (Lever 6)HighInferred
NAP inconsistency vs GBP
What it is
Site and profile disagree.
Why it matters
Confuses local entity resolution.
How to fix it
Align NAP across site and GBP.
Impact
Medium for local. Inferred.
Evidence
Consistent local identity. Google, Search Quality Rater Guidelines (PDF)