4.4 Local & ecommerce (Lever 6)MediumInferred
No returns/shipping info
Shoppers and Google increasingly expect clear returns and shipping information, and Google can show it in shopping results. Hiding it costs trust and eligibility.
What it is
Missing commerce detail.
Why it matters
Reduces eligibility/quality of shopping data.
How to fix it
Add shipping/returns data.
How to find it on your site
- Check whether returns and shipping details are clearly available.
- Add them to product pages and policies.
- Provide the data to Merchant Center where supported.
- Keep it accurate and current.
Cross-reference to ranking and citation factors
Clear returns and shipping info builds buyer trust and can enhance shopping results. Its absence is a conversion and eligibility gap.
Impact
Low-medium. Inferred.
Evidence
Complete commerce details help. Google Search Central, Product (structured data)