What it is
Shoppers and Google increasingly expect clear returns and shipping information, and Google can show it in shopping results. Hiding it costs trust and eligibility. Missing commerce detail. Reduces eligibility/quality of shopping data. Add shipping/returns data. Low-medium. Inferred.
Why does no returns/shipping info matter for AI search?
Reduces eligibility/quality of shopping data.
How do you fix it?
Add shipping/returns data.
How do you find it on your site?
- Check whether returns and shipping details are clearly available.
- Add them to product pages and policies.
- Provide the data to Merchant Center where supported.
- Keep it accurate and current.
Which ranking and citation factors does it touch?
Clear returns and shipping info builds buyer trust and can enhance shopping results. Its absence is a conversion and eligibility gap.
What is the impact?
Low-medium. Inferred.
What is the evidence?
Complete commerce details help. Google Search Central, Product (structured data)
Frequently asked questions about no returns/shipping info
What does "No returns/shipping info" mean?
Missing commerce detail.
How do you fix no returns/shipping info?
Add shipping/returns data.