4.4 Local & ecommerce (Lever 6)MediumVerified
Currency/locale mismatch
Showing the wrong currency or locale for the user, or inconsistent currency between page and feed, confuses shoppers and can cause disapprovals. Currency and locale must match the market.
What it is
Wrong currency/locale in markup.
Why it matters
Misleads users and shopping surfaces.
How to fix it
Match currency/locale to the market.
How to find it on your site
- Check the currency and locale shown against the target market.
- Confirm page, markup and feed agree on currency.
- Fix mismatches and localise correctly.
- Validate the feed.
Cross-reference to ranking and citation factors
Currency and locale consistency is required for correct shopping presentation. Mismatches confuse buyers and risk disapprovals.
Impact
Low-medium. Direct.
Evidence
Correct currency/locale in product data. Google Search Central, Product (structured data)