4.4 Local & ecommerce (Lever 6)LowInferred
No structured review data on products
Product pages without review structured data miss the star ratings that lift click-through in results. Where genuine reviews exist, marking them up is a clear win.
What it is
Missing review markup.
Why it matters
Misses rating stars.
How to fix it
Add genuine review markup.
How to find it on your site
- Check whether product pages with reviews carry review structured data.
- Add aggregateRating and review markup for genuine reviews.
- Confirm the reviews are visible on the page.
- Validate and avoid fabricated ratings.
Cross-reference to ranking and citation factors
Genuine review markup earns star ratings that improve click-through. Leaving it off forgoes that visibility.
Impact
Low. Inferred.
Evidence
Review data supports product features. Google Search Central, Product (structured data)