PILLAR 4, AUTHORITY NETWORK · 4.1 Structured data validityLowInferred
Structured data on noindex page
Structured data on a page that is noindexed does nothing, because the page is not in the index to earn a rich result. It is usually a sign of a templating mistake.
What it is
Markup on excluded pages.
Why it matters
Wasted effort; no surface to feature.
How to fix it
Focus markup on indexable pages.
How to find it on your site
- Find noindexed pages that still carry structured data.
- Decide whether the page should be indexed.
- If it should not, the markup is harmless but pointless, remove or ignore.
- If it should be indexed, fix the noindex.
Cross-reference to ranking and citation factors
Markup on a noindex page cannot produce a result. The fix is usually to correct the indexing, not the markup.
Impact
Low. Inferred.
Evidence
Rich results require indexable pages. Google Search Central, Structured data general guidelines; Google Search Central, Block Search indexing with noindex
Sources