Pillar 0283 checks
Topical Content
The second pillar is about whether each page answers a real query well enough to be cited. Titles and meta, heading structure, body depth and originality, internal linking, images and rich media. This is where a page earns the right to be the answer rather than just another result.
PILLAR 2, TOPICAL CONTENT · 2.1 Title & meta
19 checks
131Missing <title>Critical132Empty <title>Critical133Duplicate titles across pagesHigh134Title too long (truncated)Medium135Title too short / non-descriptiveMedium136Multiple <title> tagsHigh137Title doesn’t match content/intentHigh138Keyword-stuffed titleHigh139Title is just brand on a content pageMedium140Missing meta descriptionMedium141Duplicate meta descriptionsLow142Meta description too longLow143Meta description too shortLow144Meta description doesn’t summarise pageLow145Multiple meta description tagsLow146Meta keywords tag presentLow147Missing <meta charset>Medium148Missing viewport metaHigh149Invalid elements closing <head> earlyHigh
2.2 Heading structure
9 checks
2.3 Body content, quality & non-commodity ✦
24 checks
159Thin contentHigh160Commodity contentHigh161Low information gain vs competitorsHigh162No first-hand experience / unique POVHigh163AI-generated boilerplate with no insightHigh164Internal duplicate contentHigh165Near-duplicate / spun variantsHigh166External duplicate contentHigh167Keyword stuffing / over-optimisationHigh168Content not matching search intentHigh169Outdated contentMedium170No clear answer to the page’s questionHigh171Passages not self-containedMedium172Answer buried (lead doesn’t answer)Medium173Padded contentMedium174Low readability for audienceMedium175Grammar/spelling errorsMedium176Poor auto-translated contentHigh177Doorway pagesHigh178Very low content-to-boilerplate ratioMedium179Important facts only in imagesHigh180No publish/update date shownMedium181Tables/lists vs prose mismatchLow182Excessive ads/interstitials in main contentHigh
2.4 Internal linking
12 checks
183Generic anchor textMedium184Broken internal links (404)High185Internal links to redirectsMedium186Key pages with few internal linksHigh187No contextual links between related pagesMedium188Weak topic-cluster structureMedium189Excessive links on a pageLow190Internal nofollow on equity linksMedium191Links only in JS-rendered navHigh192Deep pages not linked from authority pagesMedium193No breadcrumb navigationMedium194Identical anchor text to a page everywhereLow
2.5 Images (Lever 5)
13 checks
195Missing alt attributeHigh196Empty alt on meaningful imageMedium197Keyword-stuffed/filename altMedium198Non-descriptive altLow199Decorative images without empty altLow200Oversized image filesMedium201Missing image dimensionsMedium202Images not in image sitemapLow203Broken image srcMedium204Images blocked by robots.txtMedium205Non-descriptive filenameLow206Missing responsive srcsetLow207Text embedded in imagesHigh
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