2.3 Body content, quality & non-commodity ✦HighVerified
Important facts only in images
What it is
Key info embedded in graphics, not text.
Why it matters
Googlebot reads text, not text-in-images; the info is invisible.
How to fix it
Provide the facts as real HTML text.
Impact
Medium-high. Direct.
Evidence
Express visual content in text; image text is invisible. Google Search Central, SEO Guide for Web Developers