2.3 Body content, quality & non-commodity ✦HighVerified
Thin content
What it is
Very little substantive content.
Why it matters
Low value; weak ranking and little to cite.
How to fix it
Expand with genuinely useful material.
Impact
Medium-high. Direct.
Evidence
Create valuable, substantive content. Google Search Central, Creating helpful, reliable, people-first content; Google Search Central, Optimizing your website for generative AI features on Google Search
Sources