No first-hand experience / unique POV
The first E in E-E-A-T is experience. Content that shows no sign of having actually done the thing reads as second-hand and ranks accordingly for experience-led queries.
Generic content lacking the ‘Experience’ of E-E-A-T.
Why it matters
Experience is part of E-E-A-T and central to non-commodity content.
How to fix it
Include lived experience, examples, proprietary findings.
How to find it on your site
- Read the page for signs of genuine first-hand experience.
- Flag content that is purely summarised from elsewhere.
- Add original observations, results, photos or specifics only a practitioner would know.
- Attribute it to a credible, named author.
Cross-reference to ranking and citation factors
Demonstrable experience is part of E-E-A-T and matters most for reviews, how-tos and YMYL topics. Showing it strengthens trust.
Impact
High. Direct.
Evidence
Experience (E-E-A-T) and non-commodity content. Google Search Central, Optimizing your website for generative AI features on Google Search; Google Search Central, Creating helpful, reliable, people-first content; Google, Search Quality Rater Guidelines (PDF)
Sources