2.3 Body content, quality & non-commodity ✦HighVerified
No first-hand experience / unique POV
What it is
Generic content lacking the ‘Experience’ of E-E-A-T.
Why it matters
Experience is part of E-E-A-T and central to non-commodity content.
How to fix it
Include lived experience, examples, proprietary findings.
Impact
High. Direct.
Evidence
Experience (E-E-A-T) and non-commodity content. Google Search Central, Optimizing your website for generative AI features on Google Search; Google Search Central, Creating helpful, reliable, people-first content; Google, Search Quality Rater Guidelines (PDF)
Sources