2.3 Body content, quality & non-commodity ✦HighVerified
Commodity content
What it is
Restates common knowledge with no unique angle.
Why it matters
Google explicitly says unique, non-commodity content influences AI-search presence more than any other factor; commodity content gives an AI no reason to cite you.
How to fix it
Add first-hand experience, original data, a distinct POV.
Impact
High, the single highest-leverage content lever. Direct.
Evidence
Non-commodity content matters more than any other suggestion. Google Search Central, Optimizing your website for generative AI features on Google Search