Content that just restates what everyone else already says gives Google no reason to prefer it. The page needs something the others do not have. Restates common knowledge with no unique angle. Google explicitly says unique, non-commodity content influences AI-search presence more than any other factor; commodity content gives an AI no reason to cite you.
Why does commodity content matter for AI search?
Google explicitly says unique, non-commodity content influences AI-search presence more than any other factor; commodity content gives an AI no reason to cite you.
How do you fix it?
Add first-hand experience, original data, a distinct POV.
How do you find it on your site?
- Compare the page against the top results for its query.
- Ask what it adds that they do not.
- Add original data, examples, experience or analysis.
- Cut the parts that merely echo the consensus.
Which ranking and citation factors does it touch?
Commodity content competes on nothing. Distinctive value is what earns ranking and citation.
What is the impact?
High, the single highest-leverage content lever. Direct.
What is the evidence?
Non-commodity content matters more than any other suggestion. Google Search Central, Optimizing your website for generative AI features on Google Search
Sources
Frequently asked questions about commodity content
What does "Commodity content" mean?
Restates common knowledge with no unique angle.
How do you fix commodity content?
Add first-hand experience, original data, a distinct POV.