2.3 Body content, quality & non-commodity ✦HighVerified
Internal duplicate content
What it is
Same text across multiple pages.
Why it matters
Splits signals; can look manipulative.
How to fix it
Consolidate or differentiate; canonicalise.
Impact
Medium-high. Direct.
Evidence
Consolidate duplicates. Google Search Central, Consolidate duplicate URLs (canonicalization); Google Search Central, Spam policies for Google web search
Sources