2.3 Body content, quality & non-commodity ✦HighVerified
Near-duplicate / spun variants
What it is
Lightly-reworded copies.
Why it matters
Recreates commodity patterns and risks scaled-content-abuse.
How to fix it
Merge into fewer, stronger originals.
Impact
Medium-high; policy risk. Direct.
Evidence
Avoid spun/scaled near-duplicates. Google Search Central, Spam policies: Scaled content abuse