What it is
If my content also appears word-for-word on other domains, syndicated or scraped, Google may credit the other copy. I make sure my version is the canonical source. Content copied from elsewhere. Little reason to rank/cite a copy over the original.
Why does external duplicate content matter for AI search?
Little reason to rank/cite a copy over the original.
How do you fix it?
Publish original material; cite sources.
How do you find it on your site?
- Search distinctive sentences from the page in quotes to find copies elsewhere.
- Determine whether copies are syndication, scraping or my own duplication.
- Use canonical or syndication agreements to point credit to my version.
- Pursue removal of scraped copies where it matters.
Which ranking and citation factors does it touch?
External duplicates can see the wrong copy ranked. Establishing canonical source protects your credit.
What is the impact?
Medium-high. Inferred.
What is the evidence?
Original, helpful content is favoured. Google Search Central, Creating helpful, reliable, people-first content
Sources
Frequently asked questions about external duplicate content
What does "External duplicate content" mean?
Content copied from elsewhere.
How do you fix external duplicate content?
Publish original material; cite sources.