2.3 Body content, quality & non-commodity ✦HighInferred
External duplicate content
If my content also appears word-for-word on other domains, syndicated or scraped, Google may credit the other copy. I make sure my version is the canonical source.
What it is
Content copied from elsewhere.
Why it matters
Little reason to rank/cite a copy over the original.
How to fix it
Publish original material; cite sources.
How to find it on your site
- Search distinctive sentences from the page in quotes to find copies elsewhere.
- Determine whether copies are syndication, scraping or my own duplication.
- Use canonical or syndication agreements to point credit to my version.
- Pursue removal of scraped copies where it matters.
Cross-reference to ranking and citation factors
External duplicates can see the wrong copy ranked. Establishing canonical source protects your credit.
Impact
Medium-high. Inferred.
Evidence
Original, helpful content is favoured. Google Search Central, Creating helpful, reliable, people-first content
Sources