2.3 Body content, quality & non-commodity ✦HighInferred
External duplicate content
What it is
Content copied from elsewhere.
Why it matters
Little reason to rank/cite a copy over the original.
How to fix it
Publish original material; cite sources.
Impact
Medium-high. Inferred.
Evidence
Original, helpful content is favoured. Google Search Central, Creating helpful, reliable, people-first content