2.3 Body content, quality & non-commodity ✦HighVerified
Keyword stuffing / over-optimisation
What it is
Unnatural keyword repetition.
Why it matters
Spam-policy violation; harms readability and trust.
How to fix it
Write naturally for people.
Impact
Medium. Direct.
Evidence
Keyword stuffing violates spam policies. Google Search Central, Spam policies for Google web search