2.3 Body content, quality & non-commodity ✦HighInferred
Content not matching search intent
What it is
Page doesn’t satisfy the query behind it.
Why it matters
Poor relevance; users bounce; weak for AI grounding.
How to fix it
Map content to the actual intent.
Impact
Medium-high. Inferred.
Evidence
People-first content that meets intent. Google Search Central, Creating helpful, reliable, people-first content