2.2 Heading structureMediumInferred
Incoherent heading outline
If the heading outline does not tell a coherent story on its own, the page probably is not well structured. The headings read top to bottom should summarise the page.
What it is
Headings don’t form a logical outline.
Why it matters
Harder for AI to understand and lift passages.
How to fix it
Ensure headings read as a coherent outline.
How to find it on your site
- Extract just the headings and read them as an outline.
- Check whether they form a logical, coherent summary.
- Reorganise sections and headings so the outline makes sense alone.
- Re-read to confirm it flows.
Cross-reference to ranking and citation factors
A coherent outline helps machines and users grasp the page structure quickly. An incoherent one signals disorganised content.
Impact
Medium. Inferred.
Evidence
Clear structure aids comprehension/extraction. Google Search Central, Optimizing your website for generative AI features on Google Search
Sources