2.2 Heading structureMediumInferred
Incoherent heading outline
What it is
Headings don’t form a logical outline.
Why it matters
Harder for AI to understand and lift passages.
How to fix it
Ensure headings read as a coherent outline.
Impact
Medium. Inferred.
Evidence
Clear structure aids comprehension/extraction. Google Search Central, Optimizing your website for generative AI features on Google Search