2.2 Heading structureMediumInferred
Vague headings
Headings like Overview or More tell a reader and a crawler nothing about the section. Descriptive headings double as a map of the page answers.
What it is
Headings that don’t describe their section.
Why it matters
The AI guide stresses headings that give clear structure; vague ones reduce extractability.
How to fix it
Write descriptive section headings.
How to find it on your site
- Read the headings in isolation and ask whether each describes its section.
- Flag generic, contentless headings.
- Rewrite them to describe the specific content below.
- Keep them aligned with the questions the page answers.
Cross-reference to ranking and citation factors
Descriptive headings help both users scanning and AI systems locating the relevant passage. Vague ones waste that signal.
Impact
Medium for AI extraction. Inferred from AI guide.
Evidence
Google values clear, descriptive heading structure. Google Search Central, Optimizing your website for generative AI features on Google Search
Sources